• Event Type Educational
• Location Washington Athletic Club Seattle, WA
• Directions click for info

WAHU is invited to join the Puget Sound Chapter of the American Marketing Association's Healthcare Marketing luncheon featuring a panel presentation addressing "Healthcare Consumerization" 

The consumerization of healthcare is dramatically changing patient expectations. Patients’ view of their relationships with healthcare providers is impacted by their growing share of costs, by the expanding types of locations from which they can access care, and by the technology innovations that foster deeper connections between patients and those who care for them. Learn how health systems and insurers are meeting patients on their own terms using new technologies and digital marketing channels.

Learn from a panel of leading healthcare leaders and innovators to discuss: 

• How millennials are changing healthcare and how the agents/brokers are to reach them
• Innovations helping to meet patients where they are   
• The future of patient-directed care and what it means for marketers

Keynote Speaker

Gary Kaplan
Chairman and CEO
Virginia Mason

Gary S. Kaplan, MD, FACP, FACMPE, FACPE, has served as chairman and CEO of the Virginia Mason Health System in Seattle since 2000. He is also a practicing internal medicine physician at Virginia Mason.
Dr. Kaplan received a degree in medicine from the University of Michigan and is board certified in internal medicine. He completed his internal medicine residency at Virginia Mason and served as chief resident in 1980 and 1981. He is a Fellow of the American College of Physicians (FACP), the American College of Medical Practice Executives (FACMPE) and the American College of Physician Executives (FACPE). He is recognized as one of the most influential physician executives in health care.

Dr. Kaplan is chair of the National Patient Safety Foundation Lucian Leape Institute and immediate past chair of the Institute for Healthcare Improvement Board of Directors.

He was a founding member of Health CEOs for Health Reform and has held leadership positions with numerous organizations, including the Medical Group Management Association and the Washington Healthcare Forum.

Moderator is Coral Garnick, staff writer covering healthcare and retail, Puget Sound Business Journal. Panel participants include: John Espinola, MD, MPH, Executive Vice President of Health Services, Premera Blue Cross; Jamie Gier, Chief Marketing Officer, SCI Solutions; Ryan Schmid, President and CEO, Vera Whole Health.

WAHU members may register for this event with special partner pricing of $45.00.  Guests and non-members will pay the non-member rate of $60. This program has been approved for one hour of continuing education from the Washington State Office of the Insurance Commissioner. 

For more information about the program as well as biographical details, Click Here   

Registration Deadline - Monday, November 6 or when sold out. Late or at the door registrations subject to space available and will be assessed an additional late fee.

• Event Type Industry Advocacy
• Location To be announced
• Directions N/A

DETAILS COMING SOON!

• Event Type Educational
• Location To be announced
• Directions N/A

Details, coming soon!

• Event Type Educational
• Location To be announced
• Directions N/A

Details, coming soon!